John Puttick Associates were shortlisted among five finalists from 134 entries to design the refurbishment of the V&A’s main entrance on Cromwell Road. The project encompasses a number of key spaces in the Grade-I Listed building including the entrance doors, entrance hallway, central dome space as well as supporting areas such as cloakroom and WCs.
Our approach envisages the spaces of the V&A as a series of urban rooms to be enjoyed by the public and providing flexibility for the museum to stage future installations. Two key new elements transform the spaces – a metallic archway at the entrance delivering warm air across the doors and a digital canvas in the dome space providing an interactive surface for visitors to engage with. Bespoke flexible furniture brings a sense of intimacy and the chosen materials introduce themes from the V&A’s collection. Throughout our intention has been to dissolve boundaries between the visitor and the museum.